# TLDR ## **TokenTraxx - Enabling True Creative Freedom** TokenTraxx enables true creative freedom in music and entertainment by transforming the way that Creators connect with fans and brands using next generation technology. Our mission is to empower the worlds of entertainment, sports, and charities by facilitating unique connections and creating value in ways previously unimaginable to create the next generation of economic models for creators. TokenTraxx isn’t a destination it’s a journey , so we provide stakeholders in these sectors gain a comprehensive toolkit to engage their audiences, enabling fans and supporters to become active participants in the creative process.
* **TRAXX Studios**: Serving as the foundation of our ecosystem, TRAXX Studios offers bespoke smart contracts ideal for the entertainment, sports and charitable industries. This space is designed for the digital age, enabling the creation, minting, and exchange of digital assets, alongside exclusive content and memberships. TRAXX Studios demystifies the Web3 landscape, offering a platform that’s both adaptable to any brand’s identity and straightforward for creators and fans alike. Enjoy direct paths to new revenue, community growth, and a marketplace tailored to the digital era.
* **TRAXX Token**: Central to our ecosystem, the TRAXX token facilitates a seamless exchange of digital collectibles for real-world value. It operates as both a platform utility and an exchange medium, ensuring creators and fans are rewarded. Staking TRAXX unlocks exclusive benefits, community quests, and a gateway to unparalleled entertainment and philanthropic engagement. It represents more than a token; it’s a commitment to nurturing a vibrant Web3 community.
* **Membership**: The TokenTraxx membership is your key to a realm of extraordinary rewards, discounts, and opportunities, designed specifically for our community. Benefits range from entertainment subscription rebates to enhanced returns on TRAXX stakes, deepening your engagement and providing value unparalleled by traditional platforms. Beyond the perks, membership connects you to a network of individuals and organisations passionate about pioneering change in creative industries through Web3, enriching both your experience and engagement within the TokenTraxx ecosystem. ## **A Call to Action for Change** TokenTraxx transcends being merely a platform; it’s a call to revolutionise the internet through engagement, openness, and value. With a focus on entertainment and charity, we’re building a community that champions creativity, connection, and positive change. Explore TokenTraxx, and see how leveraging Web3 can magnify your influence and impact in the world! # Our Mission ## **TokenTraxx - Enabling True Creative Freedom** TokenTraxx enables true creative freedom in music and entertainment by transforming the way that creators connect with fans using next generation technology. Our mission is to empower the worlds of entertainment, sports, and charities by facilitating unique connections and creating value in ways previously unimaginable to create the next generation of economic models for creators. TokenTraxx isn’t a destination, it’s a journey, so we provide stakeholders in these sectors a comprehensive toolkit to engage their audiences, enabling fans and supporters to become active participants in the creative process. *** #### **• Direct-to-Fan Connections** At its core, TokenTraxx uses blockchain to strengthen the bond between creators and their fans. We're here to help creators build stronger connections with their audience by giving them the tools that enable direct-to-fan engagement, creating a journey of growth and mutual benefit for everyone involved. #### **• Importance and Approach** Connecting creators directly with their fans is incredibly important:\ \ It's a whole new way for them to interact, breaking free from the usual creator-fan relationship. TokenTraxx makes this connection happen by using Web3 technology and focusing on making it easy for fans to directly support artists and get rewarded for doing so. We focus on giving creators the tools to succeed in the digital world without intermediary barriers, seamlessly connecting with their supporters and fostering a stronger relationship. #### **• A Call to Action for Change** TokenTraxx transcends being merely a platform; it’s a call to revolutionise the way we interact through engagement, openness, and value. With a focus on entertainment and charity, we’re building a community that champions creativity, connection, and positive change. # Core Solutions * **TRAXX Studios**: Central to our ecosystem, TRAXX Studios are a fully customisable, white-label instance of the TokenTraxx marketplace, effectively allowing you to have your own Web3 marketplace. \ \ Within this space, you can seamlessly create, mint, and sell unique digital assets (NFTs), complete with token-gated content and memberships. Additionally, the platform supports credit card payments, providing flexibility for transactions according to the user's preferences. Enjoy direct paths to new revenue, community growth, and a marketplace tailored to your specific needs. {% content-ref url="/pages/I7OP8DBSl1Wn0YiP0ZMp" %} [TRAXX Studios Features](/traxx-studios/traxx-studios-features) {% endcontent-ref %} * **TRAXX Token**: The TRAXX token serves as the backbone of our ecosystem, facilitating the exchange of digital collectibles for real-world value. It's not just a token; it's a versatile tool for creators and fans alike. \ \ For creators and TRAXX Studio owners, the TRAXX token allows you to monetise your creations by offering them for sale in exchange for TRAXX. Additionally, staking TRAXX unlocks exclusive benefits, community quests, and discounts on studio services. As a fan, you can use the token to purchase digital collectibles, participate in membership quests, and earn rewards. \ \ TRAXX isn't just about transactions; it's about fostering a vibrant community dedicated to entertainment, creativity, and positive change. {% content-ref url="/pages/Sl7bpLbzh4rovQhmXeaY" %} [The TRAXX Token](/tokenomics/the-traxx-token) {% endcontent-ref %} * **Membership**: Being a TokenTraxx member means you're part of an exclusive community with access to amazing rewards, discounts, and special opportunities tailored just for you. \ \ What makes being part of this community so exciting? Here, you're not just a member; you're joining a vibrant network of like-minded individuals and organisations. Together, we're revolutionising the creative industries through Web3 technology, forging new paths and embracing change.\ \ As a TokenTraxx member, you get exclusive perks tailored to your membership level, making your journey with us even more rewarding. Enjoy monthly TRAXX rebates for music subscriptions, up to $30 value every month. Earn up to 30% yield with TRAXX staking. Get discounts on merch and access to our exclusive platinum NFT hoodie. Connect directly with our team and community through members Telegram. Enjoy early access to drops and VIP event invitations. Receive quarterly music NFT airdrops and meet founders, team and artists at special events. {% content-ref url="/pages/YYRrJM1SQcuQJL2b2gvf" %} [Become A Member](/membership/become-a-member) {% endcontent-ref %} # Blockchain Infrastructure **Blockchain technology is at the heart of TokenTraxx, chosen for its capacity to unlock a multitude of opportunities. From transforming payment methods to improving catalog management and ensuring strong security and transparency, blockchain serves as the foundation of our platform, empowering creators and enriching the user experience.** *** #### **• Payment and Management Systems** TokenTraxx harnesses blockchain technology to craft swift, secure, and direct payment systems, custom-made for the entertainment sector. These innovative systems streamline transactions, allowing revenue to flow directly to creators and facilitating seamless revenue splits, empowering creators by ensuring they receive their earnings efficiently and fairly.\ \ **• Transparency and Fairness** The inherent qualities of blockchain, such as immutability and decentralisation, guarantee that payments, distributions, and rewards are handled openly and fairly. Ensuring that every artist and contributor receives due acknowledgment and reward for their work, thereby setting a benchmark for equitable treatment within the industry.\ \ • **IP Finance and RWA**\ \ We're also exploring new uses for NFTs beyond collectibles, including applications in intellectual property (IP) and real-world assets (RWA). This opens up the possibility to develop NFT frameworks that specifically cater to the unique requirements of IP finance. Enabling artists to secure funding, license their work, and ensure fair compensation more efficiently and clearly in the future. # TRAXX Studios & Protocol UNDER DEVELOPMENT ## What is TRAXX Studios? Enter Web3 with an edge and launch your minting studio on TRAXX Protocol! Traxx Studios enables artists, music labels and communities to easily create, mint and sell unique digital assets (NFTS) which hold exclusive benefits. Initially, TokenTraxx will act as the guardian of this ecosystem – but will eventually hand over the governance to the community. The TRAXX Protocol has been developed using significant input from early adopters of TRAXX platform, artists, and music professionals. The overwhelming demand from Creators for an individual ownership structure that is interoperable with this permissionless protocol led to the launch of TRAXX Studios. TRAXX Studios are designed to enable Creators around the world, regardless of their financial status, to launch their own “studio” on top of the TRAXX Protocol – allowing them to OWN the smart contract, digital collectibles and any other creation built within it.
\[HOW TRAXX STUDIOS AND TOKENS WORK TOGETHER]
\-----Fans will have the opportunity to buy these tokens, which can be configured to give token-holders several benefits (such as a percentage of profits, meet\&greets, access to VIP seats, opportunities to buy exclusive merch, etc.) to support the artist’s work. Artists are incentivised by this system to grow creatively and to engage meaningfully with their audiences so that their Studio Tokens appreciate in value. It is entirely up to the artist to decide what portion of tokens to sell – putting them in full control of their income. \----The TRAXX Studio is a smart contract that will live on-chain on top of TRAXX Protocol. Although envisioned to become chain-agnostic, the first implementation of TRAXX Studios will be Polygon-based. Once the studio has been created, Studio Tokens will be generated with a fixed supply. Determined to further decentralise the ecosystem, TokenTraxx as a company aims to collect no fees/commission from running any activity on the protocol. \---Fees generated by all the activities within the TRAXX Studio will result in TRAXX tokens being removed out of supply. As there is a fixed capacity of TRAXX, this will increase the value of each individual Studio Token and benefit the community as a whole – driving a decentralised and self-sustainable system. # TRAXX Studios Features **This document serves as a comprehensive guide to the features provided by Studios. Targeted at studio owners, tech partners, and digital creators, it aims to offer an in-depth understanding of each feature's technical specifications, usage, and benefits.** *** ## **Current Features:** \ **• Creation, minting, buying & selling digital collectibles** Summary: TokenTraxx's dynamic NFT marketplace enables users to create, mint, buy, and sell NFTs with ease. Details: Supports both fiat and cryptocurrency transactions, ensuring accessibility for all users. Currently full support of Ethereum, Polygon ERC-721 and ERC-1155, with limited support for Zilliqa, and Bitcoin, with adaptability for future integrations. Demonstrates commitment to staying at the forefront of blockchain technology. Benefits: Provides a versatile platform for NFT-related activities. Ensures accessibility to a diverse user base through multiple transaction options. **• Token-gated** Summary: An exclusive area on each artist's page for dedicated fans to access unique content and rewards. Details: 'Token-gated' areas can house exclusive content such as visual and audio artworks, event tickets, movies, and personalised video content. Fosters a closer connection between artists and their fan base, facilitating exclusive interactions and rewards. Benefits: Enhances fan engagement by offering exclusive rewards and interactions. Strengthens the bond between artists and their dedicated supporters. **• No-Coiner friendly** Summary: Simplified crypto access with the Paper Wallet feature for a welcoming user experience. Details: Users can make fiat purchases on Traxx Studios using only their email address. Designed to be user-friendly, eliminating complex web3 terminology. Behind-the-scenes custodial wallet facilitates seamless transactions. Benefits: Bridges the gap between traditional and digital currency transactions. Ensures a user-friendly and approachable experience for all users. **• LI.FI** Summary: An integrated cryptocurrency exchange widget, LI.FI, simplifies crypto transactions for users. Details: LI.FI allows users to effortlessly exchange various tokens into TRAXX tokens, ensuring a seamless transaction experience. Beneficial for TokenTraxx marketplace purchases, making transactions accessible and efficient. Supports popular EVM compatible cryptocurrencies like Ethereum, Polygon, and Bitcoin. Benefits: Streamlines cryptocurrency transactions, making them accessible to a wider audience. Ensures convenience and efficiency when trading on TokenTraxx. **• Customisation** Summary: Empowers clients to customise TokenTraxx's platform to align with their branding and design preferences. Details: Offers fully customisable design options to match a website’s aesthetic or desired theme. Enhances visual appeal and provides a consistent brand experience across platforms. Flexibility in tweaking UI, UX, and overall design to meet unique branding needs. Benefits: Enables seamless integration of TokenTraxx into existing web presence. Ensures a visually appealing and consistent brand experience for end-users. **• Custom integrations** Summary: Enhance studio engagement through seamless integration with loyalty and rewards programs. Details: Integration options with platforms like Cube and Kazm incentivise and reward fan behaviour. Fosters a more interactive and rewarding fan experience, deepening the studio's relationship with its audience. Encourages ongoing engagement and loyalty. Benefits: Boosts fan engagement and loyalty through customised programs. Creates a blend of appreciation and motivation for the fan base. **• Decentralised** Summary: Empower clients with full ownership and control over smart contracts, ensuring autonomy and security. Details: All smart contracts are owned by the 'Studios,' offering full ownership and control over studio contents. Decentralised nature ensures accessibility and usability of digital collectibles and studio content, independent of TokenTraxx's operational status. Provides autonomy and security, ensuring the long-term availability and resilience of digital assets. Benefits: Guarantees autonomy and control over digital assets. Ensures long-term availability and resilience of studio content. **• Analytics** Summary: The Analytics feature provides studio owners with a comprehensive dashboard powered by Plausible, offering insights into studio performance and audience engagement. Details: Dashboard offering metrics on user interaction, content performance, and engagement trends. Integration with Plausible for advanced data analytics. Use Case: Enables studio owners to make data-driven decisions regarding content and studio operations. Benefits: Empowers decision-making with actionable insights. Helps in tailoring content strategy to audience preferences. Enhances operational efficiency. **• Content Management System** Summary: A user-friendly Content Management System (CMS) designed to streamline content updates in real-time. Details: Facilitates updates to text, images, and links. Customisable to various levels of technical expertise. Use Case: Allows studio owners to maintain an up-to-date and engaging studio appearance. Benefits: Ensures a dynamic and fresh studio interface. Accommodates both tech-savvy users and beginners. Enhances user engagement through updated content. **• Payment Splits** Summary: Advanced tool for automating revenue sharing using 0xsplits. Details: Simplifies setting up of revenue distribution agreements. Automated and transparent disbursement of earnings. Use Case: Ideal for collaborations involving revenue sharing. Benefits: Reduces complexity in financial management. Fosters transparency and trust among collaborators. **• Custom ERC-20 Tokens** Summary: Service for creating bespoke ERC-20 tokens with legal compliance. Details: Expertise in legal and technical aspects of token creation. Customisation to align with studio branding. Use Case: Studios looking to launch unique digital tokens. Benefits: Legal and technical guidance simplifies the token creation process. Can enhance a studio's digital presence with a personalised token. **• Distribution Partnerships** Summary: Access to a broad network of digital distribution platforms. Details: Partnerships with platforms like Crypto.com, Rarible, etc. Extends studio's reach to wider audiences. Use Case: Maximising exposure for digital content. Benefits: Amplifies studio visibility in the digital marketplace. Connects studios with a global audience of collectors and enthusiasts. ## **Upcoming Features:** **• Smart-Serve** Summary: An upcoming groundbreaking feature, 'Smart Serve' leverages AI to automatically build a complete studio by simply using a hyperlink or social media handle provided by the user. \ \ Details: The AI scrapes data from the provided link, efficiently setting up a studio ready for operation. This automation accelerates the setup process, making it seamless for artists, music labels, and communities to engage with Web3 functionalities. \ \ Benefits: Enables rapid deployment of personalised studios with minimal input, facilitating an easy entry into the creation, minting, and selling of unique digital assets with exclusive benefits. **• Custom Integrations and 360 Fan Support** Summary: A comprehensive suite of integration options designed to enhance fan engagement and loyalty. Details: Offers seamless integration with on-chain solutions for vinyl, merchandising, and ticketing. Future collaborations planned with GUTs and Tixologi for ticketing, Vinyl Key for vinyl solutions, and Ochre for merchandise. Use Case: Ideal for studios looking to provide a holistic and immersive fan experience, capturing all aspects of fan behaviour on-chain. Benefits: Enables studios to create a more engaging and interactive environment for fans. Strengthens the connection between studios and their audience through customised experiences. Positions studios at the forefront of fan engagement with innovative on-chain solutions. **• Secondary Market** Summary: An upcoming feature introducing a dedicated platform for NFT trading, enhancing liquidity and engagement. Details: A dynamic marketplace for users to buy, sell, and trade NFTs. Enables studio owners to enforce royalties on secondary sales. Use Case: Provides a platform for continuous engagement and trading of NFTs, benefiting both studio owners and users. Benefits: Enhances the value of NFTs by ensuring continuous market engagement and liquidity. Creates a new revenue stream for studio owners through enforced royalties. Offers users a secure and vibrant marketplace for discovering and trading unique digital assets. **• DeFi Funding** Summary: An innovative funding feature that introduces DeFi (Decentralised Finance) options, transforming the financing landscape for studios. Details: Studios can leverage real-world asset lending and securitised NFT options for creative project funding. Offers a unique and novel way to fund creative endeavours. Fans gain the opportunity to share in the value created, strengthening their connection with supported studios. All financial innovations are fully compliant and executed in collaboration with regulated partners. Ensures a secure and trustworthy environment for studios and investors alike. Benefits: Pioneers a new approach to studio financing. Creates avenues for studios to thrive and fans to actively engage in the success of their favourite creators. Fosters financial innovation and collaboration within a compliant and secure framework. # TRAXX Studios Showcase **This page displays the various studios established on TRAXX Studios. Here, you can explore projects from artists and communities, see the digital assets they've developed, and understand the benefits for NFT holders.** *** ## OpenLab:
**OpenLab.fm** is a digital platform dedicated to presenting cutting-edge music and art through the lens of Web3 technology. It serves as a hub for creativity, offering exclusive experiences and fostering a community of artists and fans. The platform features a digital marketplace where users can acquire OpenLab Future Pass memberships and limited edition audiovisual NFTs. These NFTs not only provide a unique way to engage with the content but also support the ongoing development of innovative Web3 content, benefiting the OpenLab creative community directly. ***Use case:** Acquire exclusive memberships granting access to real-life events and limited edition audiovisual NFTs.*\ \ ***Link to Studio:*** [*https://www.tokentraxx.com/studio/openlab*](https://www.tokentraxx.com/studio/openlab) *** ## The Drop - Trapping:
**Trapping** is an immersive film experience created by filmmaker Penny Woolcock and Dylan Duffus, taking viewers deep into the life within a traphouse with unparalleled realism. The project extends beyond the film through a collection of NFTs that includes music, deleted scenes, and real-life access to the movie's premiere. This collection also aims to enhance audience engagement through a series of social media challenges that reward the participants with additional exclusive content such as posters and official typography.\ \ ***Use case:*** *Engage with the film through a collection of NFTs offering unique content and real-life experiences linked to the movie.*\ \ ***Link to Studio:*** [*https://www.tokentraxx.com/studio/the-drop*](https://www.tokentraxx.com/studio/the-drop) *** ## Here At Last:
**Here At Last** celebrates the release of their debut EP with a special NFT collection, launched under their independent label, HALO ARMY. These NFTs are rare collectibles that are designed to be a valuable asset for the early supporters of the band. The collection aims to leverage sales towards chart success, engaging fans directly in the promotion and success of the EP through their purchase and support.\ \ ***Use case:** Invest in limited edition NFTs to support the band's EP release and participate in its promotional success.* ***Link to Studio:*** [*https://www.tokentraxx.com/studio/here-at-last*](https://www.tokentraxx.com/studio/here-at-last) *** ## Conscious Music Group - My Sahel:
**My Sahel** is an initiative leveraging music, visual arts, and Web3 technology to address humanitarian challenges in West Africa’s Sahel Region. Launched during the Dakar Biennale art exhibition in Senegal, the project features collaborations between musicians and visual artists to create impactful works that raise awareness and funds. By integrating blockchain technology, My Sahel aims to innovate in how humanitarian aid and awareness are mobilised and sustained. ***Use case:*** *Support humanitarian efforts in the Sahel Region through purchasing NFTs that combine music and visual arts for fundraising and awareness.* ***Link to Studio:*** [*https://www.tokentraxx.com/studio/my-sahel*](https://www.tokentraxx.com/studio/my-sahel) *** ## CR2 - Sample Tools:
**Sample Tools by Cr2** introduces a Web3 sample pack from techno artist Matt Sassari. This collection offers high-quality loops, one-shots, and Ableton projects, along with insights into Sassari’s production process. The package includes a production masterclass and opportunities for real-life experiences, like attending Sassari’s live shows. \ \ ***Use case:** Purchase a Web3 sample pack to access exclusive production tools and experiences.*\ \ ***Link to Studio:*** [*https://www.tokentraxx.com/studio/sample-tools-by-cr2*](https://www.tokentraxx.com/studio/sample-tools-by-cr2) # Educational Workshop ## **Overview** This workshop, crafted for artists and communities, opens the gateway to the innovative worlds of Web3 and NFTs. Designed to demystify these digital landscapes, it offers a deep dive into how participants can harness NFTs for creative expression and new revenue streams. Through practical insights into creating, marketing, and selling NFTs, this workshop empowers attendees to explore this frontier with confidence and creativity. This workshop is tailor-made for: * Artists and musicians seeking to explore and integrate NFTs into their creative and commercial ventures. * Creative communities interested in the intersection of technology and art. * Individuals curious about the potential of Web3 technologies and their impact on the music industry. ## Optional TRAXX Studio or Curator Page For attendees eager to dive into the world of NFTs post-workshop, TokenTraxx can also provide a dedicated Minting Studio or Curator Page on our platform. This resource can serve as a launchpad for workshop participants to explore, create, and mint their first NFTs with the support of the TokenTraxx team. To begin their journey, artists would simply need to submit their music, concepts, and relevant details via a specialised form. Following this initial step, our team will facilitate a smooth onboarding process, culminating in the strategic launch of their NFT drops. This immediate access to action and guidance aims to transition learning into practice seamlessly, enabling artists to leverage their newfound knowledge and skills in the dynamic NFT marketplace. ## Host, Panellists & Content Owners * Hosted by CEO Tim Gentry. * Panellists from the TokenTraxx team: Co-Founder Miles Leonard, CCO TommyD, Artist-Onboarding Oliver Reid. * Artist Content-Owners: Kwame Kwaten, Wild Awake Curators, Marica.eth, Abtin Zahed, Josh Savage and more... * TokenTraxx Advisors: Danton Supple, Dumi Oburata, Maria Forte, Kirk De Soto and more... ## **Agenda** 1. Welcome & Introduction (10 minutes) \ \ -Quick icebreaker activity to foster engagement.\ -Brief overview of the workshop's goals and what attendees will learn.
2. Unraveling Web3 and NFTs: The Basics (15 minutes) \ \ -What is Web3? Introduction to the decentralised web.\ -Understanding NFTs: How NFTs work and their significance.\ -Relevance to Music Artists: Exploring the impact on the music industry.
3. Success Stories: NFTs in the Music World (10 minutes)\ \ -Presentation of case studies showcasing successful applications by artists.\ -Discussion on diverse approaches and outcomes.
4. Creating Your First NFT: A Step-by-Step Guide (20 minutes)\ \ -Tools and Wallets: Overview of what you need to get started.\ -Creating an NFT: Live demo or pre-recorded video showing submission process?\ -Pricing and Selling: Strategies for setting prices and selling NFTs.
5. Building Your Brand and Community in Web3 (15 minutes)\ \ -Strategies for marketing NFTs and building a fanbase in the Web3 ecosystem.\ -Importance of storytelling and digital presence.
6. Interactive Q\&A Session (15 minutes)\ \ -Open floor for participants to ask questions, share concerns, and discuss ideas.\ -Encourage engagement with real-time answers and insights.
7. Wrap-Up & Resources (5 minutes)\ \ -Summary of key takeaways from the workshop.\ -Sharing a curated list of resources, tools, and submission form for further exploration.\ -Information on how to stay connected with the community and ongoing support. ## **Duration & Platform** Approximately 90 minutes, delivered online via Zoom or Google Meet, ensuring accessibility for participants worldwide. ## **Fees** The investment for participating in this transformative workshop is customised to align with the unique needs and goals of each group. Our team collaborates closely with interested parties to establish a pricing structure that reflects the specific format, content preferences, and outcomes desired. This tailored approach ensures that all participants gain maximum value from their experience, fostering an environment of mutual success and growth. # The TRAXX Token ## What is the TRAXX token? TRAXX is both a platform and an exchange token that currently facilitates purchases of music-related digital collectibles on the TokenTraxx Marketplace and TRAXX Studios. However, with the rollout of new products, the token’s initial and main utility, which allows Creators to monetise their music and reward their fans, will expand. Among other utility features, the platform’s transactional token also enables users to: * Monetise digital collectibles by offering these in exchange for TRAXX. * Stake your TRAXX to become a member and access exclusive benefits. * Actively participate in our membership quests and rewards to earn TRAXX. * **Purchases of traxx studio and services creator services and studio pricing 10% discount.** ## Where can I get TRAXX tokens? The TRAXX token is currently available on the following CEXs: * AscendEX (BitMax):
* BitMart: Additional pools and availability through DEXs are on the way! ## Token Contract Addresses * Ethereum and Polygon: [0xd43be54c1aedf7ee4099104f2dae4ea88b18a249](https://etherscan.io/address/0xd43be54c1aedf7ee4099104f2dae4ea88b18a249)
* Zilliqa: [zil1smjmvjz0f8hc9vgrpfzx6kd5l7u3dusscfjd](https://viewblock.io/zilliqa/address/zil1smjmvjz0f8hc9vgrpfzx6kd5l7u3dusscfjd83) ## Supply Reduction Mechanism Fees generated by the activities within TRAXX Studios will result in TRAXX tokens being taken out of the market. As there is a fixed capacity of TRAXX, this will increase the value of each individual Studio Token and benefit the community as a whole – driving a decentralised and self-sustainable system.
# Genesis & Issuance ## Genesis TRAXX was created on the 14th of March 2022 and made available for purchase by SORS DIGITAL ASSETS LIMITED (SORS). Since then, TRAXX became available on Centralised Exchanges (CEX) AscendEX and BitMart, as well as Decentralised Exchange (DEX) ApeSwap. New CEX and DEX listings are in the pipeline, poised to further increase the liquidity and off and on-ramp services to Fiat (government-issued currencies). ## Issuance The issuance of TRAXX is effected through a regulatory-compliant structure and overseen by TokenTraxx founder, Sors Digital Assets, designated as a Virtual Digital Asset Service Provider by the Central Bank of Ireland. Users of the platform will pay a fee to TokenTraxx when purchasing/selling digital collectibles and TokenTraxx will use a portion of this revenue to purchase TRAXX on the market. Some portion of this revenue is used to buy back the equivalent amount of TRAXX as issued under the Activity Rewards Protocol, which is outlined below. This TRAXX will be placed in an out-of-circulation wallet. TokenTraxx will aim for the number of TRAXX released in the market by the “Activity Rewards” mechanism to be similar to the number of TRAXX “bought back through the revenue.” # Distribution & Vesting ## Distribution **Total Supply**: 350,000,000 TRAXX. **Sale**: 36% of the total supply. **Market Cap Day 1**: 2,222,500. **Diluted Market Cap Day 1**: $10,850,000 **Fully Diluted Market Cap Day 1**: $35,000,000 | Token Allocation | 350,000,000 | Totals | Tokens | | ------------------- | --------------- | ----------- | --------------- | | **Community** | team controlled | 25.00% | 87,500,000 | | **Launch partners** | locked | 4.00% | 14,000,000 | | **Ecosystem fund** | team controlled | 12.00% | 42,000,000 | | **Foundation** | team controlled | 6.50% | 22,750,000 | | **Team** | locked | 16.50% | 57,750,000 | | **Token Sale** | locked | 36.00% | 126,000,000 | | **TOTAL** | **-** | **100.00%** | **350,000,000** | | Sale | % of supply | Tokens sold | Price | TGE unlock % | TGE unlock | USD raised | Valuation | | ------- | ----------- | -------------- | ------ | ------------ | ------------- | ------------ | ------------- | | Seed | 5.00% | 17,500,000.00 | 0.0300 | 5.00% | 875,000.00 | 525,000.00 | 10,500,000.00 | | Private | 29.00% | 101,500,000.00 | 0.0700 | 15.00% | 15,225,000.00 | 7,105,000.00 | 24,500,000.00 | | Public | 2.00% | 7,000,000.00 | 0.1000 | 100.00% | 7,000,000.00 | 700,000.00 | 30,000,000.00 | | Totals | 36.00% | 108,500,000.00 | | | 22,225,000.00 | 8,330,000.00 | 30,000,000.00 | ## Vesting | **Seed** | 5% at TGE, 3-month lock-up then equal distributions over the next 9 months | | ------------ | -------------------------------------------------------------------------- | | **Private** | 15% at TGE, then equal distributions over subsequent 9-months | | **Public 1** | 100% unlocked | | **Team** | 6-month lock-up, 18 month linear unlock |
# Activity Rewards (Under Development) For each epoch (4 weeks), there will be a pool alloted for rewards, *R*, to be split between all Curators, Collectors and Creators. Each indibidual in the pool will receive an individual attention score, *w*, that will be used to determine the reward, *r*, for a specific individual. The individual score is determined by the formula $$w = f^α\_1 \times f\_2^{1-\alpha}$$ where $$f\_1$$ is a quantifiable good behaviour factor and $$f\_2$$ is the second good behaviour factor for this individual category over that period. Alpha (α) is a constant that allows increased or decreased weighting on either on either $$f\_1$$ or $$f\_2$$ and this is demonstrated through the "*Rewards of* $$f\_1$$ *and* $$f\_2$$" plots at the end of this section. Changing $$\alpha$$ over a period of time allows TokenTraxx to manage the goals of the platform through the incentive mechanism for users. For example, let's say in the beginnning of protocol, we want to focus on "Democratisation over revenue generation". Using the $$f\_1$$ and $$f\_2$$ for Creators in the table below, we can initially set $$\alpha = 0.9$$ to reward Creators to increase "# of listeners/epoch" when they launch a campaign. We can then gradually decrease $$\alpha$$ to 0.1 in the future epochs, which will then reward Creators who have generated the highest revenue for the protocol, thus incentivising the highest monetary value generator Creators with the best music. Individual Score Formula $$w = f^α\_1 \times f\_2^{1-\alpha}$$
Individual Reward Formula $$r = R \times \cfrac{w}{{\displaystyle\sum\_{n}^k}w\_n} , n = 1,2... k$$
| Variable | Definition | | ------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | $$w$$ | Individual Score | | $$f\_1$$ | Good Behaviour Factor #1 | | $$f\_2$$ | Good Behaviour Factor #2 | | $$\alpha$$ |

Constant, determines weighting of f\_1 vs f\_2
\downarrow\alpha\rArr \uparrow f\_2 \downarrow f\_1
\uparrow\alpha\rArr\downarrow f\_2 \uparrow f\_1
Initial Value = 0.9, see reward plots

| | $$r$$ | Reward for individual | | R | Total reward pool for epoch | | $${{\displaystyle\sum\_{n}^k}w\_n}$$ | Sum of scores for everyone within a specific category (Creator/Curator/Collector) | Examples of Good Behaviour Factors | | Creators | Curators | Collectors | | -------- | ---------------------------------- | -------------------------------- | -------------------------- | | $$f\_1$$ | High # of listeners/epoch | High # of curated playlists | High Avg. Listens/Day | | $$f\_2$$ | Revenue generated for the protocol | High total subscribed collectors | High Token spend on artist | Rewards of $$f\_1$$ and $$f\_2$$ for $$\alpha=0.9,0.5^*,0.1^*$$\ \*other values of $$\alpha$$ shown to display weight effect of $$f\_1$$ vs $$f\_2$$
# Staker Benefits ## What is staking? Staking in cryptocurrency is like putting your money in a savings account where it earns interest. When you stake your crypto, you lock up some of your coins to support the operation of a blockchain network. As a thank you for this support, the network gives you additional coins as rewards, based on the amount you've staked. This process allows you to earn more coins over time, similar to how you earn interest from a bank by keeping your money in a savings account. ## How do I stake my TRAXX tokens? If you are familiar with staking, you can do so yourself directly to claim you chosen membership pass. 1. [Buy or swap TRAXX tokens on a CEX or DEX.](https://ttdocs.gitbook.io/faqs/tokentraxx-membership-faqs/how-to-stake-on-xportal-or-xcad-for-membership) 2. [Set up a wallet via MetaMask. Send TRAXX to your wallet.](https://support.metamask.io/hc/en-us) 3. [Stake TRAXX using XPortal.](https://tokentraxx.xportal.app/vault) 4. [Claim your membership at TokenTraxx.](https://www.tokentraxx.com/about/membership#Membership-Packages) 5. [Get your rewards.](https://www.tokentraxx.com/about/membership#benefits) ## Staker Benefits Staking TRAXX on the TokenTraxx platform enables token holders to qualify for TokenTraxx Membership Program. \ \ Depending on the amount of TRAXX staked, token holders will become eligible to mint one of the three memberships – Gold, Silver or Platinum.\ \ Becoming a TokenTraxx member grants you access to a range of staking rewards and benefits based on the tier you hold:
* SILVER: @10% APY for 1 month\* * GOLD: @15% APY for 3 months\* * PLATINUM: @30% APY for 6 months\* \ Other member benefits include but are not limited to:
* Access to members-only challenges and rewards. * Discounts on digital collectibles, merch and software. * Regular free digital collectible airdrops.
**Learn more about membership in the follow sections:** {% content-ref url="/pages/YYRrJM1SQcuQJL2b2gvf" %} [Become A Member](/membership/become-a-member) {% endcontent-ref %} {% content-ref url="/pages/dMlYJlKaZR4wARgjik0d" %} [Quests & Rewards](/membership/quests-and-rewards) {% endcontent-ref %} {% content-ref url="/pages/PuXlv47B2HAdrFW4ue76" %} [Exclusive Benefits](/membership/exclusive-benefits) {% endcontent-ref %} # Become A Member ## What is the TokenTraxx membership? We are excited to reward the TokenTraxx community with a range of rewards, discounts and benefits through our membership program. These include but are not limited to: * Rebates in TRAXX for music subscriptions. * Access to higher APYs for your staked TRAXX. * Access to membership 2.0 quests, rewards and airdrops. ## How do I become a member? There are three simple ways to become a member: ## Staking Via Card You pay for the membership by card, and we will stake the equivalent amount in TRAXX on your behalf. As soon as you decide to cancel your membership, you will receive the TRAXX Tokens that we have staked for you in the background, which you then can use, to buy NFTs on the TT marketplace. 1. [Buy membership directly via card payment.](https://www.tokentraxx.com/membership-card) 2. Confirm the selected membership pass and proceed to buy membership. 3. Insert credit card details and proceed to checkout. 4. You will be notified when added to allow list, we will stake your purchased TRAXX for you and will airdrop you your chosen membership pass. ## Staking TRAXX If you are familiar with staking, you can do so yourself directly to claim you chosen membership pass. 1. [Buy or swap TRAXX tokens on a CEX or DEX.](https://ttdocs.gitbook.io/faqs/tokentraxx-membership-faqs/how-to-stake-on-xportal-or-xcad-for-membership) 2. [Set up a wallet via MetaMask. Send TRAXX to your wallet.](https://support.metamask.io/hc/en-us) 3. [Stake TRAXX using XPortal.](https://tokentraxx.xportal.app/vault) 4. [Claim your membership at TokenTraxx.](https://www.tokentraxx.com/about/membership#Membership-Packages) 5. [Get your rewards.](https://www.tokentraxx.com/about/membership#benefits) ## NFT Holding You are also able to claim a membership by simply holding 5 NFTS that are from our own marketplace. 1. [Purchase at least 5 NFTs on our marketplace.](https://www.tokentraxx.com/discover) 2. Send your wallet address to . 3. We will check how many TT NFTs you hold. 4. You will be notified when added to allow list and we will airdrop your membership pass. # Quests & Rewards ## Membership 2.0 Recognizing the essential role that the community of NFT holders has played in advancing a project, TT plans to launch Membership 2.0, a page for community loyalty and engagement. Community is the foundation of staying power for an NFT project or platform. While intriguing artwork, clever marketing, or even price speculation can spur early success, long-term growth depends on an active community of supporters. In early 2023 the TokenTraxx Membership was built in-house and provided monthly perks for community members that just simply hold a membership pass to be granted access to TRAXX Sessions, token-gated Telegram group, Guestlist spots, discounts on music software/plugins, receive rebates on music subscriptions, staking APY and get monthly NFT gifts from our marketplace (Subscription Model). However, even though we were able to onboard members, we were lacking in engagement. Which is why launching Membership 2.0 was a priority for TT because of the project’s desire to increase engagement, build community, more connection between members + the platform and provide rewards to loyal participants. ## Gamification Having seen the importance of community in the web3 space, we believe point rewards systems are an essential way to incentivize contributions and community activations, especially in light of the project’s future ambitions. Key features of Membership 2.0 include the ability to earn points through a range of activities and gamified quests, as well as the establishment of point-based leaderboards, which will determine your share of a monthly TRAXX airdrop. Points can be won through interactive quests that reflect the playful and interactive spirit of community. This allows even Silver members that normally don't enjoy as much benefits as the other tiers to actively participate and win BIG. ## How it works: We will keep the current Membership Pass and Tiers, but users that want to be part of winning a share of the monthly TRAXX Pool and want to tackle the leaderboard can start by simply becoming a Silver member. We believe this way members (like musicians) can still enjoy their monthly benefits (music discounts/rebates etc.) without having to stress about completing challenges, however earn points to get even more rewarded for their engagement on the page (especially our crypto & NFT audience).
* Enter token-gated page with your membership pass. * Complete the first quests and BOOM, you're in the leaderboard * Earn points, complete tasks and climb up the leaderboard * At the end of the month, depending on how many quests you completed and which position you're in, the pool will be split and airdropped to the participated members * Members that don't participate will still get their normal benefits, but miss out of the chance to make money while being a member
## For example: **The first month we launch the new membership, the quests will be focused on spreading the news! The first 10 quests could look like this:**
* Visit TT page and enter token-gated page = 10 points * Ret-tweet Membership 2.0 tweet and get = 20 points * Like the post = 10 points * Tag a friend = 40 points * Follow us on Twitter = 20 points * Like it on IG = 10 points * Follow on IG = 20 points * Join the telegram group = 40 points * Say hi in our telegram chat = 20 points * Check medium article on membership 2.0 = 10 points
→ Total 200 Points **60,000 TRAXX Pool ($379)** **10 Quests** **P1-10= 3000 TRAXX** **P10-20= 2000 TRAXX** **P20-P30= 1000 TRAXX** **Keep in mind:** Only Top 30 will receive TRAXX
*** \ TT will add daily random quests to make it competitive and to make sure people come back to the page daily/weekly. This way, users will also have a reason to visit our page every day and will showcase which members are the most active. (Example, we have a new drop and first to buy and shill gets a point reward)
TT will also integrate artists and partnership related quests, to get everyone's community involved and present the work everyone else is doing in the space.
**Artist based** collection quests, e.g. Matt Sassari could be: Post your Matt Sassari NFT, buy the NFT, shill your NFT, gift your NFT, follow Matt’s socials, pre-save his up-coming song on Spotify etc. **Partner based** quests e.g. Spinamp: Add a TT song to your playlist, curate a TT playlist, mint your NFT via Spinamp etc.
**The more members engage with desirable content, the more points they accumulate, allowing them to ascend the ranks on the leaderboard. This system not only fosters a vibrant and interactive community but also encourages a deeper connection between artists and fans, making the membership & TRAXX Studios Ecosystem a pioneering platform in artist-fan engagement.**
# Exclusive Benefits **Beyond the quests and rewards previously mentioned, our membership includes an array of exclusive benefits. Tailored to your membership tier, these perks are designed to enhance your experience and provide additional value to your journey with us. Explore the distinct advantages each tier offers and unlock a world of exclusive privileges.** ## Streaming Rebates TokenTraxx is excited to offer 100 members each a monthly TRAXX rebate for subscriptions to any of the following music services: Plugins like WAVES and Antares, DAW like Logic Pro X and FL Studio, and Streaming Platforms like Beatport and Spotify; up to $30. \ \ The subscription covered is determined by your membership tier as shown below:
## Additional Benefits **TRAXX Staking:** Get up to 30% yield when you buy and stake Traxx (based on your membership tier). **Merch Discounts / NFT Hoodie:** Discounts on TokenTraxx merch and exclusive hoodie for platinum. **Members Telegram:** Join our members telegram to directly connect with the team and community. **GetMinted Services:** Get access to our exclusive artist services and drop your own music NFT project. **Pre-Drop Access:** Members are also granted early access to specific drops on our marketplace. **Collector Rewards:** Get airdropped quarterly music NFTs from our platform's selected artists. **VIP Events Invitations:** Exclusive access to IRL events hosted by or in collaboration with TokenTraxx. **NFT Discounts:** Exclusive discounts on select drops for our Platinum members. **Founder and Artist Meets:** Get the chance to meet both the founders and artists our IRL TT events.
# TokenTraxx Team TokenTraxx brought together some of the world’s best blockchain developers and a diverse range of renowned music professionals. The team’s mission resonated with numerous projects, agencies and companies in the forefront of both the music industry and Web3/crypto space – leading to strong partnerships and collaborations. *** ### TokenTraxx Executive Team * **Tim Gentry (Co-Founder / Chief Executive Officer)** - Ex Global Revenue Director of The Guardian, resulting in digital growth to £300m a year in revenues. * **TommyD (Originator / Chief Creative Officer)** - Award winning, multi-platinum music producer and DJ. Worked with Kanye West, JayZ, Beyonce, Kylie, Rita Ora and Frank Ocean. 60m units sold. Over 1BN streams. * **Miles Leonard (Co-founder / Founder Curator and Chair)** - Ex Chairman Parlophone, Warner Music. Oversaw the careers of Coldplay, Kylie, Gorillaz, among many others. * **Jitin Jain (Director / Chief Technology Officer)** - Wharton MBA. Experience building and managing global teams to deploy complex technology systems for Fortune 500 clients. * **Paul Taylor (Originator / Chief Commercial Officer)** - Technology entrepreneur with 20 years’ experience. Ex Guardian Media Group, Alyator digital Ventures, and several digital media platforms. * **Brian Elders (Co-founder / Chief Finance Officer)** - Founder & CEO - Sors Digital Assets, Partner - Black Manta Capital, Ex-MD Amicorp, Ex GM AIB. Co-Founder: Fortuna Digital Custody, Co-Founder: Defactor, Co-Founder: Super Ultra Games. *** **Find the rest of the team** [**here**](https://www.tokentraxx.com/about/mission)**.** # Partnerships * **Zilliqa** Zilliqa is the first public blockchain and smart contract platform built on a shared architecture – renowned for its low-cost minting and gas fees. The network leverages highly-performant, scalable and secure blockchain solutions for enterprises and decentralised applications (Dapps). Founded in 2017, the platform launched Zilliqa mainnet in 2019 – dedicated to developing blockchain solutions with a user-centric approach. The blockchain runs millions of transactions a day and is home to a flourishing Dapp ecosystem of over two hundred projects. The network’s commitment to becoming carbon-neutral is a principal reason TokenTraxx chose Ziliqa over other blockchains. TokenTraxx will be sustainable by keeping emissions to an absolute minimum from the start – firmly believing that this is key to making music digital collectibles accessible to everyone. * **Polygon** Polygon (previously Matic Network) is a decentralised Ethereum scaling platform that enables developers to build user-friendly Dapps with low transaction fees without ever sacrificing security. The platform’s core component is Polygon SDK – a modular, flexible framework that supports multiple application types. With Polygon, developers can create optimistic rollup chains, ZK rollup chains, stand-alone chains, or any other type of infrastructure they need. Tokentraxx, just like Polygon, believes in Web3 for all. * **Cosimo Ventures** Cosimo Ventures is a VC firm focused on investing in and providing access to emerging blockchain technologies through the world’s first tokenised evergreen fund, COSIMO X. The firm invests primarily and globally in high-profile blockchain, crypto and deep technologies that are growth drivers in the decentralised trust economy. * **Akasha Innovation Hub** Akasha Innovation Hub is a Blockchain and DLT-specific Incubator and Accelerator. Founded by David Gilmore in early 2019, Akasha Innovation Hub expands the AKASHA Project's network of physical hubs around the world. Founded by the co-founder of Ethereum, Mihai Alisie, the AKASHA Project is dedicated to the development of distributed technologies which enable the creation of new blockchain-backed and innovation-driven economies. * **Sors Digital Assets** Sors Digital Assets is a Virtual Asset Service Provider as designated by the Central Bank of Ireland. * **Planes** Planes is a specialised digital front-end UX and UI development business with considerable experience in the digital collectibles space. * **Wasted Talent** Wasted Talent is a global network of music and lifestyle media brands, including MIXMAG, KERRANG! and THE FACE, which incorporates some of the biggest and most influential music, culture, and entertainment platforms. Wasted Talent is supporting TokenTraxx with creative agency services, including brand development and video production – leveraging activation across the Wasted Talent portfolio of The Face, MixMag, and Kerrang!, as well as assisting in talent onboarding. # NOTICE TOKENTRAXX® is the trading name of Token Traxx Music Limited which is registered in the United Kingdom and has its registered office at Suite 6, Floor 2 Congress House, 14 Lyon Road, Harrow, England, HA1 2EN. Although the platform employs a network token (TokenTraxx Token; ticker name TRAXX), this is not an offer for the sale of any token or other cryptocurrencies. NOTICE - Token Traxx Music Limited is not a regulated entity. Ownership of the tokens carries considerable risk and should not be contemplated by anyone who does not have specific knowledge of the use, purpose, and transmission of tokens. This Press notification is not an offer to sell or promote the sale of tokens. Token Traxx tokens will be unregulated and will not be sold as an investment. The sale of tokens when it occurs will be subject to satisfactory compliance with all laws and regulations relating thereto and to purchasers entering binding contractual terms. The use of the Token Traxx platform and participation in the marketplace and use of the Token Traxx token to engage with the functionality provided by the platform and marketplace will be subject to separate terms and conditions. Token||Traxx™ is the Trading Name of Token Traxx Music Limited registered in England under Number 137 # Archive # Mission TokenTraxx was built to unite the best existing music development and promotion systems with Web3 tools that provide irrefutable, trustless authenticity provenance and security. Utilizing blockchain technology for music creation and distribution, TokenTraxx is on a mission to open new opportunities for artists and fans – bringing them closer together as intermediaries become redundant. By leveraging these new connections, TokenTraxx will enable ALL MEMBERS OF THE MUSIC COMMUNITY to support each other – knowing that their contribution will be secure, traceable and rewarded.
As such, TokenTraxx Technology and TokenTraxx Marketplace facilitate tight integration of THREE KEY GROUPS: Creators, Curators and Collectors, because, after all – it is the product of collaboration between these groups that defines how we discover, engage, share, and fall in love with music. Without Creators, there would be no music. Without Curators and Collectors, there would be no network effect nor feedback loop that enables new music to be heard and new talent to be introduced. CREATORS are those who CONTRIBUTE to music creation – writers, musicians, and producers. TokkenTraxx enables them to * distribute and commercialise their work; * directly connect with fans and benefit from their support; * unlock fairer business models and tap into new revenue opportunities. CURATORS are those who CONTRIBUTE to music discovery and dissemination – DJs, A\&R, Influencers, social media tastemakers and others who find, filter and elevate the music. TokenTraxx enables them to * champion their specific and refined taste; * build a reputation for showcasing relevant talent; * monetize their ability to source and promote music. COLLECTORS are those who collect music, recognise its value and CONTRIBUTE to its appreciation the most. TokenTraxx enables them to * find rare and hidden gems; * become engaged in their favourite artist’s success; * Profit from their loyalty and support. # TokenTraxx Technology The TokenTraxx team took a 360-degree approach to all aspects of music innovation and built a platform that’s ushering in a plethora of revolutionary products. By utilizing blockchain and its own proprietary technology, TokenTraxx is building an experience with music in its DNA – combining some of the best elements of utility and user-friendliness from Web2 with the exciting capabilities of Web3. A complete breakdown of TokenTraxx innovative **products and services** is featured in the **Own Your Sound** section of this document. # Music First Marketplace for Digital Collectibles TokenTraxx Marketplace is an on-chain facility built by musicians for the music community. Leveraging a new rewards structure for music Creators, TokenTraxx facilitates independent distribution and control of commercialisation – addressing some of the main issues that have plagued the music industry for decades. The platform’s transactional token, TRAXX, facilitates digital collectible purchases and serves as a medium of exchange on TokenTraxx Marketplace.
By providing a platform that redefines and enhances the value of music, TokenTraxx is determined to position itself at the very centre of the new independent music creator economy. To achieve this, the TokenTraxx platform leverages infrastructure and tools for Creators to publish music in non-fungible token (NFT) format – more broadly known as “digital collectibles.” TokenTraxx Marketplace allows users to sell and trade digital collectibles in a way that rewards Creators for the value created each time their music is resold or downloaded.
Besides facilitating the minting and trading of music-related digital collectibles, TokenTraxx is ushering in a package of innovative solutions for digitizing and securing every aspect of music engagement – from tracks, mixes and playlists, to merchandise and tickets.
# Security TokenTraxx data is stored on Arweave, which makes it completely immutable and transparent. Uploaded to the Arweave protocol, every digital collectible and its metadata is stored for at least 200 years. TokenTraxx does not store sensitive information and data on centralised databases i.e., data is secured on stable, matured, and scalable chains like Ethereum, Polygon and Zilliqa. TokenTraxx backend system & app is hosted on AWS cloud that automatically ensures infrastructure security. In addition, to further protect its backend system & app, TokenTraxx is adding a layer of third-party infrastructure management (e.g. Cloudflare). Finally, working with industry-leading smart contract auditors and custodians enables TokenTraxx to ensure enterprise-grade security for its smart contracts, systems, and assets. # Cross-chain Compatibility TokenTraxx Token (TRAXX) is minted on the Ethereum mainnet and then bridged to the Zilliqa and Polygon blockchains. Creators minting digital collectibles on the TokenTraxx platform can choose from Ethereum, Zilliqa and Polygon. Powered by smart contracts created on the blockchain of choice, digital collectibles allow a diverse range of experiences for Creators: * Want to maximize secondary market value with a rare digital collectible? – use Ethereum. * Keen to engage a broad community and be accessible to fans at a lower price point? – mint on Polygon. * Are environmental credentials and an advanced set of meta-data standards important whilst keeping costs low and delivering speed that delights? – choose Zilliqa. # Own Your Sound - Contents Web3 – and more concretely Music3 – highlights the concept of music ownership. Music3, or Music 3.0, emerged alongside Web3 ideas and is based on the same principles that are shaping the new iteration of the Internet – decentralization, blockchain technology and tokenization. 1. [TokenTraxx 'algo'](broken://pages/JQCd8mFzFxCpnWr4tEx9) 2. [TraxxLists - TraxxMixx](/archive/traxxlists-traxxmixx) 3. [TraxxStemz](/archive/traxxstemz) 4. [Studio Feature list](/traxx-studios/traxx-studios-features) 5. [Traxx Protocol & Traxx Studios](/traxx-studios/traxx-studios-and-protocol) 6. [Onboarding Users](/archive/onboarding-users) 7. [Driving Engagement](/archive/driving-engagement) # TraxxLists - TraxxMixx Music is the soundtrack of every aspect of our lives and is the ultimate way of sharing feelings and emotions with others. Music often says what words cannot, and a curated selection presented together will say so much more than a single track. Who hasn’t created playlists on Spotify or mixed tape cassettes back in the day? Whilst the artists get extra plays and exposure from a Spotify Playlist, it is the Spotify platform that benefits the most. On TokenTraxx, the Curator gets rewarded for music discovery and showcasing efforts. TokenTraxx has split the concept of the playlist into two categories – TraxxMixx and TraxxList. **TraxxMixx** is a selection of tracks that are mixed in a set order. Once mixed, the individual tracks can’t be changed (removed/added) and their order can’t be altered. Think of a DJ set on a particular night. The tracks and mixes are embedded, and it is the tracks, the order, and the way they are mixed that take you on a musical journey. **TraxxList** is a selection of tracks that can be updated and changed – resembling traditional playlists on Spotify. Tracks can come and go, so older and less exciting tracks can make room for new smashes. TraxxLists can have a theme – Work Out Bangers, Sunset Chill, Songs for Lovers, etc., so the running order is not so important. What is important are the tracks themselves and the fact they fit a particular emotion or context. TokenTraxx will enable users to get rewards in TRAXX from curating TraxxMixxes and TraxxLists: * As a collection of permanently joined tracks that cannot be changed, users will be able to sell TraxxMixx as an overall mix – like any other digital collectible – with TokenTraxx acquiring all relevant licenses for each individual track included. * Analysing every aspect of TraxxLists, TokenTraxx will break them down into many different data points that can be real-time tracked and given a metric value. When combined, these will provide an overall synthetic value, which will vary depending on one’s ability to construct a list that succeeds on three levels – the S.E.E. Algo – Support, Entertainment and Education. # Driving Engagement Being able to use TokenTraxx’s comprehensive data, Music Creators can organize and focus on the specifics of their fanbase. By correlating data from streaming and social media, Creators can dissect their fanbase and pinpoint potential users who might be open to a digital collectible campaign. Ongoing, this can be combined with the digital collectible campaign data to allow for a more structured, efficient and lucrative touring and promotion schedule. # Why is TokenTraxx a Big Deal for Music? - Contents Music income has been collapsing for some time. The largest labels have a tight grip over the entire music industry, which is reflected in their dominance of the charts. 90% of all top 10 singles in the last 10 years are owned by one of the three major labels. It is estimated that these three music label giants make £19 million a day from streaming alone. In 2019, 56% of professional musicians earned £20k or less, with 35% needing a second job – just to make ends meet. Since, the COVID-19 pandemic damaged the live scene and reduced royalties generated from on-site plays in restaurants, bars and nightclubs. 1. [Music Industry's Status Quo](/archive/music-industrys-status-quo) 2. [The Solution](/archive/the-solution) 3. [Royalties](/archive/royalties) 4. [Legacy Catalogues](/archive/legacy-catalogues) 5. [Data Revolution](/archive/data-revolution)
# Music Industry's Status Quo The architecture of the businesses which collect and distribute royalties is slow, inefficient and fails to capture many of the income streams that Creators are entitled to. Royalty collection is expensive and limited to larger identifiable streams. Each link in the collection chain takes its cut. With many links in the collection chain, it is incredibly easy for royalties to be miscalculated. It is estimated that over 75% of all royalty payments are incorrect. Deals with music creatives are heavily weighted in the music company's favour. Percentage splits of 85% to the company, 15% to the artist are standard, with all external costs often covered by the artist. The bureaucracy and inefficiency of collecting societies complicate the royalty payment system for Creators, whose financial freedom and ability to continue creating can be delayed for months, or even years. Although respect for creative work dates back to ancient Greece, where sheet music was protected by copyright for the first time, it was not until moveable type presses were created that the law recognised the “right of reproduction” should belong to the creator. The “copy… right.” The commercial value of copyright, therefore, derives from the assurance that the creator can control and recover fees for each reproduction. Arguably, for music, this reached its zenith with vinyl – which required industrial machinery and could not be cheaply copied. It was domestic recording by analogue tape, and then digital distribution that diluted the ability to maintain royalties for each reproduction. By embedding music in a digital collectible that trend is being reversed. Each digital file can now be tied to a digital wallet (a piece of software or a machine). It can not be copied but it can be transferred. The smart contract enables that transfer to be recorded on the blockchain and the respective contributors are rewarded in tokens or proportions of tokens for each. # The Solution TokenTraxx has the potential to reverse 25 years of dilution of copyright caused by the proliferation of cheap digital reproduction equipment and rapid dispersal of copies. Under the TokenTraxx model, transactions and use of copyright work are recorded in real-time and royalties are delivered instantaneously – with no middleman involved. A complete breakdown of TokenTraxx innovative new approach is featured in the Own Your Sound section of this document. # Royalties The TokenTraxx platform enables Creators to apportion Writer's Revenue (WR) to sales of Digital Collectibles. The first ten of a series of one hundred digital collectibles could each have 5% of the WR. This allows the owners of digital collectibles to share in the same traditional WR allocated to music publishing – generated from streaming sites (like Spotify and Apple Music) and ‘sync’ royalties from the potential use in adverts, film, and TV. Directly as they are processed, TokenTraxx facilitates all on-chain WR payments to Creators’ digital wallets – in TRAXX. # Legacy Catalogues TokenTraxx is opening up new opportunities for legacy artists and their rights ‘stakers’ enabling them to use digital collectible drops to reward loyal fans on TokenTraxx. Although right shares may not be available due to convoluted ownership, there will be a wealth of potential exclusives that can be generated from a historical Creator's output. This could be in the form of never released mixes, artwork, pictures, demos, and handwritten lyrics – poised to breed interesting new collaborations. # Data Revolution Music-related data collection, storage and access need to be improved on every level and with Web3 tools the potential is enormous. TokenTraxx fingerprint software (in development) will allow all music, including music performances to be properly documented. Data collection starts with IP generation. It is clear that the current system of data collection – at a recording level when music is made – is inadequate. If anything, it has gotten worse over time, especially with the advent of digital recording. During the ‘Credit Where Credit is Due’ campaign, TokenTraxx Co-Founder TommyD met representatives from both the British Museum and US Library of Congress, who were dismayed at the lack of information being collected in today's music creation sessions. The British Library alone has over a million recordings with absolutely no information as to who wrote or performed the music. TokenTraxx will work with DAW companies on integrating and encouraging fingerprinting within the initial recordings in a seamless and simple way – allowing Creatives to focus on their creativity while ensuring that creativity is documented and securely stored on the blockchain. # Onboarding Users **As it grows, TokenTraxx aims to provide incentives for Creators and their fans – rewarding their loyalty to the project.** • To support onboarding, TokenTraxx will undertake extensive education campaigns, combining them with community building. This includes campaigns around digital collectible drops that will enable Creators to engage with their fanbase – initially, throughout the sale, and ongoing. • Music Creators must engage with their traditional fanbase, who may be sceptical of digital collectibles, but are familiar with streaming, going to gigs and buying merchandise. • TokenTraxx expects anything up to 20% of the traditional fanbase will be comfortable crossing over into the Web3 space. This percentage is expected to increase as familiarity grows. **The TokenTraxx team will help support Creator‘s engagement with digital collectible and TokenTraxx communities on social media platforms commonly used in crypto and Web3 – starting with Creator‘s Twitter, Telegram and Discord channels.** # TraxxStemz TraxxStemz is an innovative product enabled by a proprietary content processing engine developed by TokenTraxx Head of Innovation, Richard Rauser. Designed to facilitate randomized combinations of both music and visual art elements, TraxxStemz challenges the way we perceive creation, rarity and value. To sound coherent, the ‘stems’ or individual layers (such as the drums, keyboards, the lead guitar etc.) from a music track’s multiple versions (e.g.recordings and remixes) are beat-matched and pitch-shifted by the TraxxStemz creation process. Augmented by randomly generated versions of visual artwork, these new unheard-off remixes present an innovative format for digital collectible collection drops. The TokenTraxx technology allows particular stems, as well as individual artwork traits, to be assigned different rarities, which means certain elements will appear more common than others in the given collection. Developed to push the boundaries of creating, the thrill of collecting and the fun of trading to the next level, TraxxStemz set a precedent for other drops in the digital collectible space. \ Most importantly, underpinned by blockchain technology, digital collectible format of TraxxStemz allows the exclusivity of ownership – of generated remixes of tracks and randomised versions of visual art.