# Onboarding Users

**As it grows, TokenTraxx aims to provide incentives for Creators and their fans – rewarding their loyalty to the project.**

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• To support onboarding, TokenTraxx will undertake extensive education campaigns, combining them with community building. This includes campaigns around digital collectible drops that will enable Creators to engage with their fanbase – initially, throughout the sale, and ongoing.

• Music Creators must engage with their traditional fanbase, who may be sceptical of digital collectibles, but are familiar with streaming, going to gigs and buying merchandise.

&#x20;• TokenTraxx expects anything up to 20% of the traditional fanbase will be comfortable crossing over into the Web3 space. This percentage is expected to increase as familiarity grows.

**The TokenTraxx team will help support Creator‘s engagement with digital collectible and TokenTraxx communities on social media platforms commonly used in crypto and Web3 – starting with Creator‘s Twitter, Telegram and Discord channels.**


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